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The Mace Group: South Carolina political-media WordPress retainer, 2009-2011

Multi-year WordPress® retainer for a South Carolina political-media firm and its client roster, running from February 2009 through July 2011. The work began in February 2009 with a server migration for the principal's predecessor consulting practice; when the firm incorporated as Mace Group LLC in 2010, the engagement carried straight over and grew into a standing retainer covering the firm, the principal's personal site, and several political clients on the firm's book.

The Mace Group LLC firm website, January 2012 archive snapshot, showing the public-relations / web / design service navigation and a SAIA case-study hero.
The Mace Group LLC firm site, captured from Internet Archive Wayback Machine, January 20, 2012.

Archived capture (January 2012): view macegroupllc.com on the Wayback Machine.

What I built and ran

The firm

The Mace Group LLC was a South Carolina digital-strategy and political-media firm. The firm's principal founded it in 2010 and was later elected to public office.

A three-tier site map. At the top, the firm, Mace Group LLC. Below it, five sites the retainer covered: the firm site, the principal's site, FITS News, a state legislator later elected to the U.S. Senate, and a sitting U.S. House member. Beneath the sites, marked in copper, the shared layer of features the firm built once and reused across every client site: a donation-progress widget, campaign iframe embeds, photo galleries, AdSense filtering by taxonomy, cross-browser and video fixes, and Rackspace hosting with incident response.
I mapped the Mace Group network the way I ran it, with the firm at the centre, the sites its retainer covered around it, and the shared features I built once and reused across all of them.

Reference

You rock. Do u think this will suffice the Google adsense gods?

Client, after a same-weekend FITS News fix, June 19, 2011

The engagement also produced active inbound referrals across the South Carolina political-digital network during 2010 and 2011.

One of the campaigns supported under this retainer is documented separately: 2010 U.S. House campaign: South Carolina 1st district (subcontract). Same shape of work as my WordPress development practice today: long-running retainer engagements where same-day turnaround on editorial and platform issues is the contract.